Who may sign in to your application, how it looks, and who may register at its address.
Single sign-on lets people sign in with an account they already have — Microsoft, Google, Apple, or your own company identity provider — instead of a separate password. Each provider you configure and enable appears as a button on the sign-in page.
Make the application yours. Upload your logo and icon, choose five colors for light mode and five for dark (everything else — hover shades, borders, focus rings, table accents — is derived), pick a font, and put the application on your own domain. The theme applies to every user, the sign-in page included, and screenshots on your own site show your application, not ours. Branding is included with the Public edition.
A Private application is for your team: users are invited by your administrator, and there is no other way in. The Public edition is for your customers, dealers and partners:
On the Public edition every module costs ten times its Private price, with Branding included. Any application can move between the editions; nothing is deleted either way.